SixChannels - A blog from SixChannels on Online Reputation Management

Build the strong online presence to protect your website against negative postings.| SixChannels

2009-06-08T02:38:00.000-07:00

SixChannels says building the strong online presence is key to fight against negative posters on any official websites. It can be done by creating identity or profiles on famous third party sites and promoting it using bookmarking technique and other online promotion techniques. By creating profiles in such sites we should make sure it will settled down after any company name key word whenever searched on search engines.

If one can create such profiles on some famous thirty plus third party sites surely it will manage not to come any negative posts for the company name keyword on front page.

Sixchannels information on Tools to improve your online reputation management

2009-05-27T22:03:00.000-07:00

SixChannels : Here is the list of tools which had helped SixChannels from a long time maintaining my ORM( Online Reputation Management) that I had collected from http://www.ducttapemarketing.com/blog/2008/03/03/34-online-reputation-management-tools/.

Below are the some of very important sites where one could create their personal or companies profile to defend your reputation online.

Manage Your Identity

claimID.com - Works along with openID to verify your identity on multiple websites.

FindMeOn.com - Link all of your networks together and verify your identity so people know it’s your profile.

FreeYourID.com - Uses .name address to sign you up for sites.

Garlik.com - Searches the web looking for mentions of you that might involve identity theft.

MyOpenID.com - Use one username to verify your log in on sites that use OpenID - great for sites where you might otherwise have multiple log ins.

Spyshakers.com - Identity Management System that allows users to access their websites and passwords remotley.

TypeKey.com - Another provider of the OpenID standard.

WordPress.com - Sign up for a free account and use as OpenID

Manage Your Reputation

Naymz.com - Sign-up and invite your invite people to write reviews about you and your work.

Rapleaf.com - Look up your reputation, rate others, and they will be invited to rate you in return.

RepVine - Reference and reputation management combined.

ReputationDefender.com - A service that attempts to help you get things being said online about you removed

TrustPl.us - An online reputation service that ranks based on trust scores.

List of message board tracking services: BoardReader.com, ForumFind.com, Big-Boards.com, BoardTracker.com, iVillage, Yahoo Message Boards, MSN Money

Places to find groups to track: Yahoo Groups, AOL Groups, MSN Groups, Google Groups.

Monitor This allows you to monitor and track keywords over multiple search engines.

Keotag.com A service that allow you to search for tagged blog posts across multiple blog search engines.

Manage Your Online Profiles

Comwat.com - Put your online identities in one place to make it easier to show and find profiles

onXiam.com - This site lets you link all your online identities into one account making it easier for people to find you across the Internet.

OtherEgo.com - Another way to display you online profiles.

ProfileBuilder.com - Very function heavy profile builder that shows off the parts of your profiles you select.

ProfileMat.com - Pull all you profiles together and allow commenting on your profile mat page.

SimplifID.com - One ID for all your online profiles

SocialURL.com - Simple URL to show all your profiles

Venyo.org - Lets you add all of your online activities, including blogs and comments to one page.

Zoolit.com - A landing page to show all your social networks

SixChannels Basics of Online Reputation Management

2009-05-26T03:00:00.000-07:00

The time and effort that marketers put into improving visibility within search results, search engine ranking pages (SERPs) all may not be good for the keyword your company name on search results. You may come across Rip offs or many negative comments against your company name by competitors or unsatisfied clients. Which may end up in a huge black mark when comes "Online Reputation Management" hence loosing important client base

You may recall such situations as “Rip Off” and postings negative postings from compitators or unsatisfied clients using third party paid or free postings against your company which can easily visible next to your company websites on SERP. Because these references occur within the search results, many companies perceive search engine reputation management as a SEO problem. But displacing negative search results only treats the symptoms of the problem. It’s not a cure.

Negative search results are not limited to standard search engines either. Blog search engines, video sites like YouTube, social news such as Digg and news search can be affected as well. See Google Blog Search for examples of the recent comments about Microsoft from former employee Robert Scoble.

Negative commentary can have a significant impact on brnads that companies have spent years and immense resources to build. It pays to protect those brands where ever consumers can interact with them.

No company wants to experience a situation like Kryptonite locks so what can businesses do? Here are three fundamental concepts to master when dealing with search engine reputation management: Monitor, Optimize and Engage.

What to monitor?

* Brands
* Products
* Company
* Key Executives

Include modifiers: “sucks” “scam” “kudos”

Types of content to monitor include: News Search, Social Media/Tags, Standard Search Results, Blogs and Forums.

Where to Monitor

* Google Alerts - google.com/alerts
* Yahoo Alerts - alerts.yahoo.com
* RSS feed subscriptions to search results Technorati, Feedster, Yahoo & Google News, BlogPulse
* Social Media via tags: tagbulb.com, tagfetch.com, keotag.com

Optimizing is most effective as a preventive measure rather than a reactive measure. However, reactive optimization for displacing negative search results is what most online reputation management services focus on. It leaves the company chasing after the various dissenters and does not put the brand in a position of control.

Treat the Symptoms

Companies that want to protect their brand visibility on the web would do well to make optimizing their brand content a best practice. Optimizing all digital communications including: PR, marketing, SEO, HR, investor relations and related electronic content that is publicly available on the web as well as social media: text, images, audio, video will produce more branded content in the SERPs. Doing so doesn’t necessarily put the brand in control, but it’s a much better situation than scrambling after the fact.

Engage - Address the Cause

Once a negative mention has been identified, here are a few basic steps in dealing with it:

* Research the situation – is there merit?
* If not, provide the facts and ask for corrections
* If yes, then offer to discuss
* Be ready to respond with your own blog
* Be honest, be transparent and LISTEN

Results can be a anything from a positive turn around to a loyal brand evangelist.

Implementing a proactive monitoring campaign provides insight into the kinds of content interactions audiences are having with your brand. When identified and qualified, situations need to be addressed directly. At the same time, “an ounce of prevention is worth a pound of cure”, and companies need to implement holistic brand content optimization as a best practice. The more branded content in the search results, the more diluted any negative brand content will be.

What kinds of search engine brand protection situations have you encountered? I’d be curious to hear what tactics others have used and what kinds of turn around situations have resulted.

Some of the above informations I had collected from http://www.toprankblog.com/2007/03/basics-of-online-reputation-management/